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Videography
Some of our clients prefer to combine the "Point of Decision" methodology with "Videography". We encourage this practice. The filmed segments of shoppers bring the research to life and enhance your ability to influence both retailers and internal parties. A video says 100 words. Is there a better way to represent research.
 
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Point of Decision

"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and interviewing them immediately thereafter. More on in-store research..
"In store Research is one of our most valued suppliers"

David Sculthorpe, President Cadbury Canada

Award Winning:

Cadbury Brazil asked Instore Research Inc., to work with Bom Preco (Ahold group), the leading grocery retailer in brazil to significantly improve category sales of "Bombonieres". Learn about category management..

Research Question?

What would you like to know about your consumer? Ask us and we will recommend the right methodology to find the answer. Ask us...

Consumer Insights

How effective is your organization at influencing retailers? We are experts at making consumer insights resonate with retailers. For insight...