John Hill, Director of Sales, North America, Energizer Personal Care
“Our work with Instore Research has driven a lot of value for the Energizer organization. They really showed an understanding of what drove our business and brought back some findings from the research they conducted that helped us really focus our energy, our effort and our investment behind the key drivers of our business. For that reason alone I would consider Instore Research to be a very trusted partner of the Energizer organization.”
|
|
Point of Decision
"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and interviewing them immediately thereafter. More on in-store research..
|
|