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Cadbury Brazil asked Instore Research Inc., to work with Bom Preco (Ahold group), the leading grocery retailer in brazil to significantly improve category sales of "Bombonieres"
Instore Research employed the "Point of Decision" (In-store Research) methodology to understand the "Bomboniere" purchase decision. Instore Research combined the understanding of the purchase decision with the behavioral data (POS and Loyalty information) to focus on the key growth drivers. Instore Research optimized the "Bomboniere" category on a tactic by tactic basis and achieved significant category growth.
Cadbury Global was awarded a "Global Benechmark for Category management" from AHOLD.
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Point of Decision
"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and interviewing them immediately thereafter. More on in-store research..
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