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Consumer Insights: Execution |
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Our business is dependent on our relationship with retailers - we have a significant amount of experience working with retailers from around the world. We also have a unique perspective on how to present consumer insights to retailers. We recognize that the retail related insights are only as good as their ability to influence retail. We work at this - and have been very successful.
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Point of Decision
"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and interviewing them immediately thereafter. More on in-store research..
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