Arno Niewerth, Director of Direct Accounts, Cadbury Mercusor
"Instore Research has done a lot of work for us in South America. Last year, they supported our category management project with Bom Preco (now Wal-mart). The project was well received and was submitted as a global best practice by Ahold.
Instore Research understands both the culture and retail strategy in Brazil.
The project allowed us to influence Bom preco’s retail strategy and improve our relationship, while at the same time – providing us with valuable insights about our business."
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Point of Decision
"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and interviewing them immediately thereafter. More on in-store research..
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