The primary objective of “consumer insight” information is to influence retailers to altar their retail strategy. The issue for many of our clients is that “insight” information is not easy to access. Insights are locked away within research reports, presentations, shared drives or dated tools. The problem for our clients is that reduced access to insights leads to reduced usage – and reduced sales.

The objective of the "ResearchWeb" is to bring your organization closer to the shopper. Ideally, shopper insights should guide all of your internal decision making (ie., pricing, promotion, packaging etc.,) and should also be used to influence retail strategy (secondary display, plan-o-gram). ResearchWeb portal was designed to put your shopper at the center of decisions within your organization.

How?

• ReseachWeb is based on "wiki" software
• ResearchWeb creates living documents
• Think of ResearchWeb as a living salesforce tool, except for the whole organization
• Any registered user can update, add or altar any document
• Powerful search technology to easily find any document
• Site structure is based on business decisions
• Video and audio capable