Is your strategic or brand plan predicated on the main "growth" drivers? Many organizations are not aligned on the relative importance of both external and internal variables and, as a result, do not allocate resources in the most effective manner."Shopper based Strategic Planning" focuses an organization or brand on shopper switching behaviour.

Instore research will determine the relative importance of the switching drivers and make a recommendation as to the most efficient allocation of resources. We will also develop the supporting metrics, if required, and the data infrastructure required to support the plan.

Your strategic plan should be based on consumer behaviour (attitudinal and observational insights), not corporate dogma.