"Instore Testing" is conducted to understand how shoppers will respond to a change in the in-store environment. This methodology is employed to validate a retail strategy or hypothesis.

Instore Research works with the manufacturer to gain authorization from the retailer to conduct the test (we also have the capacity to "test" any concept in our partner retail stores) and work with the retailer to approve the test design. Instore Research will provide all elements of the test design from the analytical database to the retail execution.

You can also combine the instore test with any of our other in-store research products such as the "point of decision" to understand the dynamics of the shopping behaviour.

Sample Test scenarios:

• What is the impact of changing the category lay-out? (How the products are grouped within the category?)
• What is the impact of changing the in-store location of the category?
• What is the impact of changing how the main display?
• What is the impact of the category communication?
• What is the impact of changing the category atmosphere?