"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and then interview them immediately after. The objective of the "point of decision" methodology is to understand the role of both internal and external variables in the purchase decision. Why are shoppers switching from their regular brand? What is the consideration set? It's these type of insights which form the foundation of award winning brand and retail strategy.

How does “Point of Decision” deliver value?

• Improved ability to influence retailers
• Capacity to optimize in-store tactics, such as promotion, secondary display, instore communication, Plan-o-gram, etc.,
• Capacity to optimize external tactics such as packaging, product design, sampling etc.,
• More efficient allocation of resources