David Sculthorpe, President, Cadbury Canada
“Instore Research is a trusted supplier of Cadbury. They have done work for us in Canada and other countries and the results have been absolutely outstanding. They have a unique ability to translate research findings into a commercial reality. They take it out of the theory and into the practical , positively impacting our results. I will continue to use them as a valued supplier. Their tools and techniques are innovative and the result are impressive.”
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Point of Decision
"Point of Decision" is our flagship award winning in-store research methodology. The only credible way to understand the purchase decision is to observe shoppers making the purchase decision and interviewing them immediately thereafter. More on in-store research..
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